This project was one that was truly fun to us. We received product from the Pittsburgh Reebok Market and were asked to come up with our own piece that would display the product in a fun, visually appealing way.
After going over a few concepts, we decided that it would be best to do a lifestyle style shoot with our own Jared Colton. We wanted to demonstrate the versatility of the product; the fact that it is everyday, stylish wear.
The target market for this project was teens to young adults in the fashion market. To target this demographic, we kept it simple and short, the only way to appeal to these young adults.